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This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.

The post Advertising a Cannabis Business Through the Pandemic appeared first on Cannabis Industry Journal.

Recently, my coworker Nikki Jackson and I decided to crash Lift Vancouver and see what a legal cannabis trade show really has to offer, and it was quite a trip to say the least!  With guest speakers, brand booths, tons of free swag, familiar faces, giveaways, and more, it almost makes you forget that the […]

The post Lift: A Cannabis Expo Without Cannabis appeared first on Cannabis Digest.