When Olivia Mannix, 31, launched Cannabrand, a cannabis-focused marketing agency seven years ago in Denver, she feared she was committing professional suicide. Now considered a pioneer in her field, she’s hoping to make the same impact with a new agency focused on psychedelics.
Publishers are building new content products that give audiences more health and wellness content and advertisers more partner opportunities.
The post ‘It’s a virtuous cycle’: Audiences and advertisers seek health and wellness content and publishers are seeing green appeared first on Digiday.
This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.
The post Advertising a Cannabis Business Through the Pandemic appeared first on Cannabis Industry Journal.
Recently, my coworker Nikki Jackson and I decided to crash Lift Vancouver and see what a legal cannabis trade show really has to offer, and it was quite a trip to say the least! With guest speakers, brand booths, tons of free swag, familiar faces, giveaways, and more, it almost makes you forget that the […]
The post Lift: A Cannabis Expo Without Cannabis appeared first on Cannabis Digest.