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Fyllo Compliance Cloud, a digital marketing company focused on the cannabis industry, commissioned a study conducted by Forrester Consulting in November 2020 that examines the pivotal role second-party data plays in strategic planning, and exposes a foundational new audience for growth—cannabis and CBD consumers. More than ever, marketers across different verticals (from CPG, to healthcare and big box retail) are seeking differentiated sources of data in order to keep their audience insights fresh. The study, which surveyed…

So what’s the deal with weed? It’s sort of legal, but also not really. It’s a plant … or at least a flower that’s derived from one. Back when it mostly grew out of the ground, it was demonized by Nixon’s DEA as a gateway drug; now that it’s taxable and grown in hulking, byzantine […]

The post The Future of Weed: 12 Bold Predictions for the Next Decade of Consumer Cannabis appeared first on InsideHook.

This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.

The post Advertising a Cannabis Business Through the Pandemic appeared first on Cannabis Industry Journal.

Author: Jeff Goldenberg is the Co-Founder and Chief Strategy Officer at Abacus, which was recently named the Best Cannabis Agency in Canada by AdCann. He is also a partner in High 12 Brands, a cannabis CPG company. Let’s face it, cannabis stores in Canada are kind of weird. Imagine being a new cannabis user and going to a store for the first time. You start waiting in a lineup, and you show your ID even…

From Europe to South East Asia, blossoming cannabis markets are witnessing a dedicated focus on patients, science and economic opportunities for local citizens. This is a discussion about how cannabis brands in Canada are missing the mark by appealing to the masses – and how determining your ideal customer is a vital step in building a powerful brand. What does YCREATIVE do, and how do you help brands in the cannabis space? We are a…

The regulations concerning selling legal cannabis products are restrictive and well-defined. On this front, the black market has a distinct advantage. This means legal producers and cannabis retailers need to be especially innovative at marketing – where the rules are less concrete. This has inherently led to a new way of thinking, and a new art of marketing cannabis. A number of companies are becoming very creative when it comes to their efforts to become…