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This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.

The post Advertising a Cannabis Business Through the Pandemic appeared first on Cannabis Industry Journal.

Author: Jeff Goldenberg is the Co-Founder and Chief Strategy Officer at Abacus, which was recently named the Best Cannabis Agency in Canada by AdCann. He is also a partner in High 12 Brands, a cannabis CPG company. Let’s face it, cannabis stores in Canada are kind of weird. Imagine being a new cannabis user and going to a store for the first time. You start waiting in a lineup, and you show your ID even…

From Europe to South East Asia, blossoming cannabis markets are witnessing a dedicated focus on patients, science and economic opportunities for local citizens. This is a discussion about how cannabis brands in Canada are missing the mark by appealing to the masses – and how determining your ideal customer is a vital step in building a powerful brand. What does YCREATIVE do, and how do you help brands in the cannabis space? We are a…

The regulations concerning selling legal cannabis products are restrictive and well-defined. On this front, the black market has a distinct advantage. This means legal producers and cannabis retailers need to be especially innovative at marketing – where the rules are less concrete. This has inherently led to a new way of thinking, and a new art of marketing cannabis. A number of companies are becoming very creative when it comes to their efforts to become…