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The ground is constantly shifting in the cannabis industry, and One Plant, along with dozens of other cannabis retailers, hit more bumps in the road as the pandemic hit. Despite the challenges, both regulatory and economic, the team at One Plant has persevered when it comes to dealing with whatever comes their way. Jason Krulicki, Partner at One Plant Prior to opening One Plant, you helped start the Growth Op cannabis publication in 2018. What…

The regulations concerning selling legal cannabis products are restrictive and well-defined. On this front, the black market has a distinct advantage. This means legal producers and cannabis retailers need to be especially innovative at marketing – where the rules are less concrete. This has inherently led to a new way of thinking, and a new art of marketing cannabis. A number of companies are becoming very creative when it comes to their efforts to become…