In states where cannabis is legal, local governments designated dispensaries as an essential service when COVID-19 hit. In lockstep with the lockdowns, cannabis ad compliance startup Fyllo saw an almost immediate increase in ad demand as dispensaries clamored to make sure people knew that they were open for business. But cannabis advertising is a challenging… Continue reading »

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This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.

The post Advertising a Cannabis Business Through the Pandemic appeared first on Cannabis Industry Journal.