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Fyllo Compliance Cloud, a digital marketing company focused on the cannabis industry, commissioned a study conducted by Forrester Consulting in November 2020 that examines the pivotal role second-party data plays in strategic planning, and exposes a foundational new audience for growth—cannabis and CBD consumers. More than ever, marketers across different verticals (from CPG, to healthcare and big box retail) are seeking differentiated sources of data in order to keep their audience insights fresh. The study, which surveyed…

So what’s the deal with weed? It’s sort of legal, but also not really. It’s a plant … or at least a flower that’s derived from one. Back when it mostly grew out of the ground, it was demonized by Nixon’s DEA as a gateway drug; now that it’s taxable and grown in hulking, byzantine […]

The post The Future of Weed: 12 Bold Predictions for the Next Decade of Consumer Cannabis appeared first on InsideHook.

In recent years, the shift from prohibition towards legalisation has turned the cannabis industry into one of most hotly tipped growth sectors of the economy. Not even counting recreational use, the market for medical cannabis alone is predicted to be worth $40 billion by 2025 Touted as having potential for treating numerous health conditions, even including cancer,  it’s no surprise that cannabis products have gained widespread popularity as sleep aids. But whilst there are plenty of anecdotal accounts that cannabis […]

Article from: The Rise A confused buyer doesn’t buy. Here’s how to figure out who your ideal customer is, what they need, and communicate with them effectively. Before legalization in Canada, the cannabis industry generally struggled to conceptualize its audience. There were many initial assumptions about its anticipated customers. With Canada’s legal industry in full swing, data is helping to paint a more accurate picture of who is making cannabis purchasing decisions. We also have…

Canadians are increasingly spending more and more time on mobile devices and platforms, making it important for marketers to understand the most effective ways to run cannabis advertising on digital devices. With COVID-19 driving many cannabis users away from recently established bricks-and-mortar stores and more towards mCommerce, brands need to capitalize on the mobile usage trends and target cannabis customers where they are spending the majority of their digital time. Mobile ads can help drive…

By Jim Davis, head of cannabis division, MiQ Canada From claims that all weed produces the same kind of high to speculations that marijuana is a ‘gateway’ drug, consumer myths about cannabis have been circulating for decades. With the onset of legalization, a new crop of myths emerged – cannabis marketing myths. We’ve been actively studying this evolving landscape and working with industry experts to help Canadian marketers navigate these myths and ultimately, get out…