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Fyllo Compliance Cloud, a digital marketing company focused on the cannabis industry, commissioned a study conducted by Forrester Consulting in November 2020 that examines the pivotal role second-party data plays in strategic planning, and exposes a foundational new audience for growth—cannabis and CBD consumers. More than ever, marketers across different verticals (from CPG, to healthcare and big box retail) are seeking differentiated sources of data in order to keep their audience insights fresh. The study, which surveyed…

On August 13, 2020, Hobo Cannabis announced a rebrand, opening two new Ontario stores under their new name, Dutch Love. For Dutch Love, formerly Hobo Cannabis, it means owning and operating a total of fourteen retail cannabis stores, Canada wide. Hobo Cannabis A lot of their locations are in Ontario but they can also be […]

The post Hobo Cannabis rebrands to Dutch Love appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.

Focusing on Mindset. An Ex-beer Marketer’s Approach to Winning the Recreational Cannabis Market. Why don’t we start off with some introductions and letting us know a little bit about your background and what your plans are for crafting the Flowr brand? I spent the first eight years of my career with Molson Coors, starting with a sales role right after graduating from Wilfrid Laurier University and then progressed through various marketing roles and brands. Gaining…

The regulations concerning selling legal cannabis products are restrictive and well-defined. On this front, the black market has a distinct advantage. This means legal producers and cannabis retailers need to be especially innovative at marketing – where the rules are less concrete. This has inherently led to a new way of thinking, and a new art of marketing cannabis. A number of companies are becoming very creative when it comes to their efforts to become…

The growing and sustained popularity of CBD among Americans is rapidly making the cannabinoid a relevant part of the US consumer packaged goods landscape, and that’s got the attention of the companies who intend to earn by supplying that enormous landscape with CBD-infused everything, including and especially large cannabis companies like Tilray Inc. (NASDAQ:TLRY). Stateside, […]

The post Tilray uses Saavy loan-to-own to buy a CBD-ready soap biz on the cheap appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.

TORONTO — The Toronto Wolfpack will be walking advertisements for one of their own products in 2020 with the brand Rugby Strength, a CBD-infused body cream, featured on the front of their jerseys for the Super League season. Air Transat adorned the jerseys of the transatlantic rugby league team in its first three years of existence. A Wolfpack spokesman says […]

The post Toronto Wolfpack rugby team to advertise CBD cream on 2020 Super League jersey appeared first on Cannabis News | Lifestyle Tips | Expert Opinions | Stocks.

Author: Jim Davis, MiQ cannabis lead In 2018, Canada became the only G20 nation to legalize recreational cannabis use. And the law has become even more relaxed, as cannabis derivatives like edibles, drinks, topical creams and vapes are now legal. If you’re in the cannabis business, this is huge. The new products are likely to lead to new buyers among existing users and people who are cannabis-curious. The challenge for cannabis marketers is finding this audience,…

Up Cannabis, a licenced producer in Ontario backed by Canadian rock band The Tragically Hip, has five strains of marijuana named after classic Hip tunes. The band is a big part of the business’ success, but their music plays an even bigger part – helping differentiate their cannabis advertising campaign from other producers. Up Cannabis is owned by Newstrike Brands, which was acquired by Hexo in May 2019. Up Cannabis Online Advertising Research has shown…