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The ground is constantly shifting in the cannabis industry, and One Plant, along with dozens of other cannabis retailers, hit more bumps in the road as the pandemic hit. Despite the challenges, both regulatory and economic, the team at One Plant has persevered when it comes to dealing with whatever comes their way. Jason Krulicki, Partner at One Plant Prior to opening One Plant, you helped start the Growth Op cannabis publication in 2018. What…

The WWC (Womxn, Wellness & Cannabis) Conference, presented by Marigold PR, will bring together womxn in weed from around the world on May 27th for a day of learning and collaboration. WWC Conference is a free, virtual event celebrating the feminine cannabis experience featuring panels, keynotes, virtual networking and live Q&A’s with over 40 top womxn in cannabis. “We are collaborating with our stakeholders and partners to provide an inclusive, and forward-looking conference for the cannabis…

“In the cannabis industry, you can’t create brand loyalty without authenticity,” says Ray Gracewood, Sr. VP of Marketing & Communications at Organigram. Read more in this exclusive interview. Tell us about your background – and how you ended up in the cannabis industry? I was in the beverage alcohol industry for 12 years previous, and I’ve always loved building brands. Developing brand positioning, marketing strategy, and brand identity is what fuels my creativity, and in…

Despite being described as an industry ‘without a glass ceiling,’ upon closer inspection, it’s debatable whether the cannabis industry is truly breaking the mould. Being relatively new and predicted to have massive growth, the cannabis industry has for many years been described as an even playing field for women and men, with ample opportunity for […]

The post Breaking the Cannabis industry ‘Grass Ceiling’ with Hannah Deacon appeared first on Health Europa.

Author: Jeff Goldenberg is the Co-Founder and Chief Strategy Officer at Abacus, which was recently named the Best Cannabis Agency in Canada by AdCann. He is also a partner in High 12 Brands, a cannabis CPG company. Let’s face it, cannabis stores in Canada are kind of weird. Imagine being a new cannabis user and going to a store for the first time. You start waiting in a lineup, and you show your ID even…

Author: Jim Davis, MiQ cannabis lead In 2018, Canada became the only G20 nation to legalize recreational cannabis use. And the law has become even more relaxed, as cannabis derivatives like edibles, drinks, topical creams and vapes are now legal. If you’re in the cannabis business, this is huge. The new products are likely to lead to new buyers among existing users and people who are cannabis-curious. The challenge for cannabis marketers is finding this audience,…