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While it’s legal, the idea of chatting about smoking up at the holiday table turns out to be a bit of a bummer, a study has found. P.E.I.-based cannabis brand FIGR commissioned a national survey to learn how open Canadians will be about talking about toking at the dinner table during holidays — and it […]

By Jim Davis, head of cannabis division, MiQ Canada From claims that all weed produces the same kind of high to speculations that marijuana is a ‘gateway’ drug, consumer myths about cannabis have been circulating for decades. With the onset of legalization, a new crop of myths emerged – cannabis marketing myths. We’ve been actively studying this evolving landscape and working with industry experts to help Canadian marketers navigate these myths and ultimately, get out…

This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.

The post Advertising a Cannabis Business Through the Pandemic appeared first on Cannabis Industry Journal.