While it’s legal, the idea of chatting about smoking up at the holiday table turns out to be a bit of a bummer, a study has found. P.E.I.-based cannabis brand FIGR commissioned a national survey to learn how open Canadians will be about talking about toking at the dinner table during holidays — and it […]
Lift & Co. Corp, a cannabis-focused events company based in Canada, has filed for bankruptcy after failing to reach an… Read More
By Jim Davis, head of cannabis division, MiQ Canada From claims that all weed produces the same kind of high to speculations that marijuana is a ‘gateway’ drug, consumer myths about cannabis have been circulating for decades. With the onset of legalization, a new crop of myths emerged – cannabis marketing myths. We’ve been actively studying this evolving landscape and working with industry experts to help Canadian marketers navigate these myths and ultimately, get out…
This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.
The post Advertising a Cannabis Business Through the Pandemic appeared first on Cannabis Industry Journal.
Celebrity affiliations with marijuana products have come under scrutiny from Health Canada as the regulator recently warned Organigram about concerns … Continue Reading
The post Health Canada weighs in on celebrity affiliations with pot brands appeared first on Greencamp.
Canadian consumers are still unfamiliar with the myriad of cannabis brands on the market, according to a new survey. Published … Continue Reading
The post Canadians still unfamiliar with cannabis brands two years on from legalization appeared first on Greencamp.
A modified version of the logo will be used in the near term, while Organigram explores options for a permanent logo and brand name
The key to minimizing losses during COVID-19 shutdowns is to remain nimble and be creative
Canadians want cheap weed and retailers have finally figured out they should be the ones giving it to them.
Continue reading Canadian Retailers Will Sell ‘Value Brand’ Marijuana To Overcome Black Market Dominance at The Fresh Toast.
Find 420-friendly events happening near you this month.
The post Cannabis events in Canada for March 2020 appeared first on Leafly.