This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.

The post Advertising a Cannabis Business Through the Pandemic appeared first on Cannabis Industry Journal.

The growing and sustained popularity of CBD among Americans is rapidly making the cannabinoid a relevant part of the US consumer packaged goods landscape, and that’s got the attention of the companies who intend to earn by supplying that enormous landscape with CBD-infused everything, including and especially large cannabis companies like Tilray Inc. (NASDAQ:TLRY). Stateside, […]

The post Tilray uses Saavy loan-to-own to buy a CBD-ready soap biz on the cheap appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.

TORONTO — The Toronto Wolfpack will be walking advertisements for one of their own products in 2020 with the brand Rugby Strength, a CBD-infused body cream, featured on the front of their jerseys for the Super League season. Air Transat adorned the jerseys of the transatlantic rugby league team in its first three years of existence. A Wolfpack spokesman says […]

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Located in Vancouver’s popular Kitsilano neighborhood, this marks Hobo’s third Vancouver location VANCOUVER, BC (November 5, 2019) — Hobo Cannabis Company (“Hobo”) today announces the opening of its fifth store nationally, located in Vancouver’s Kitsilano neighborhood (1952 West 4th Avenue). This marks Hobo’s third Vancouver location, following their Airport (8425 Granville Street) and Main Street […]

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