When Olivia Mannix, 31, launched Cannabrand, a cannabis-focused marketing agency seven years ago in Denver, she feared she was committing professional suicide. Now considered a pioneer in her field, she’s hoping to make the same impact with a new agency focused on psychedelics.
While CBD marketing and branding are both important, building a strong brand will ensure that you get the most out of the money you put into marketing.
Green Market Report: Jay Jackson is a man of many talents. He’s known as a female illusionist, but he’s also a choreographer and he’s an advocate for cannabis. One of the things that he has done in his brand building is that he has been able to straddle the world between female performance and […]
The post Laganja Estranja Brings Drag To The World Of Cannabis appeared first on Green Market Report.
Direct-to-consumer marketing can prove to be a valuable tool for hemp and CBD companies with less restrictions and a wider reach.
The post The Power of TV for CBD Brands appeared first on Cannabis Industry Journal.
On August 13, 2020, Hobo Cannabis announced a rebrand, opening two new Ontario stores under their new name, Dutch Love. For Dutch Love, formerly Hobo Cannabis, it means owning and operating a total of fourteen retail cannabis stores, Canada wide. Hobo Cannabis A lot of their locations are in Ontario but they can also be […]
The post Hobo Cannabis rebrands to Dutch Love appeared first on Latest Cannabis News Today – Headlines, Videos & Stocks.
Fyllo has raised $10 million in Series A2 financing from both existing and new investors, bringing total funding to date to $26 million. The Series A2 round was led by existing investors JW Asset Management and K2 & Associates with participation from current investors Arcadian, Salveo Capital, and Phyto Partners. Fyllo said that the new investment would […]
The post Fyllo Raises $10 Million To Expand Beyond Cannabis appeared first on Green Market Report.
Brand identity in the cannabis industry is extremely important for business development. Using some innovative packaging design can help you reach your target market effectively.
The post Accelerate Your Business Growth with Great Product Packaging appeared first on Cannabis Industry Journal.
This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.
The post Advertising a Cannabis Business Through the Pandemic appeared first on Cannabis Industry Journal.
If we look at the trends in the broader retail economy, we can make some good bets on what pivots cannabis retailers will need to make, writes Shopify’s Jarett Lalonde
Thin strips dissolve under the tongue and allow medication to bypass gastrointestinal tract and liver.