LOOP/POOL is co-owned by seven artists including Our Lady Peace, dvsn and more, and it aims to use sales to fund Canadian music

It’s been nearly a year with virtually no live music and musicians are hurting for revenue sources. Here’s a new one you might not have expected: cannabis.

LOOP/POOL is a new Canadian cannabis brand that has a specific motto: support creators.

It’s a bit of a strange idea on paper. Cannabis has been fuelling music for generations, of course, but not in such an official capacity and, until recently, not legally.