LOS ANGELES – Pabst Labs, a newly formed licensed cannabis company, today revealed the initial launch of Pabst Blue Ribbon Cannabis Infused Seltzer. The famed Blue Ribbon, synonymous with good times for over 175 years, will now adorn the can of a delicious non-alcoholic THC infused seltzer developed by Pabst Labs.
Pabst Labs was founded by a group of cannabis beverage experts and former Pabst Brewing Company employees who were granted the rights to create a line of cannabis infused drinks under the Pabst Blue Ribbon Name. Pabst Labs is responsible for the production, marketing, and sales of the new drink.
“Pabst Blue Ribbon has an incredibly loyal and passionate customer base who are open to change and embracing new ideas. We’ve spent a long time creating a quality product for both new and experienced users, and believe the entry of an established brand can help kick-start the cannabis drinks category,” said Mark Faicol, Pabst Labs Brand Manager.
Pabst Blue Ribbon Cannabis Infused Seltzer marks a major milestone for the burgeoning cannabis drinks industry, and an awesome way for lovers of Pabst Blue Ribbon to experiment with a new kind of buzz. The initial test launch will see Pabst Blue Ribbon Cannabis Infused Seltzer available for customers in a select group of California dispensaries and direct to California consumers via shop. PabstLabs.com (website).