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As CBD infiltrates the beauty mainstream, Kristen Bell’s new body-care brand Happy Dance makes its retailer debut at Ulta Beauty next week.

On March 5, Happy Dance will become available on Ulta.com, and in 101 physical Ulta stores on March 7. As part of the beauty retailer’s Sparked program for up-and-coming brands, the colorful CBD brand will be featured in the retailer’s in-store Sparked displays at the initial locations, and begin expansion to 550 Ulta locations on March 15. Happy Dance was unveiled in October exclusively via DTC sales, and Ulta will become its first store partner as beauty retailers increasingly embrace CBD.

As CBD infiltrates the beauty mainstream, Kristen Bell’s new body-care brand Happy Dance makes its retailer debut at Ulta Beauty next week.

On March 5, Happy Dance will become available on Ulta.com, and in 101 physical Ulta stores on March 7. As part of the beauty retailer’s Sparked program for up-and-coming brands, the colorful CBD brand will be featured in the retailer’s in-store Sparked displays at the initial locations, and begin expansion to 550 Ulta locations on March 15. Happy Dance was unveiled in October exclusively via DTC sales, and Ulta will become its first store partner as beauty retailers increasingly embrace CBD.