FROM AROUND THE WEB

Despite the coronavirus pandemic’s impact on the economy, and subsequently on the advertising market, health and wellness as an overall advertising category remained fairly even year over year in terms of dollars spent and publishers are taking a moment to capitalize on that interest.

Bustle Digital Group, Condé Nast and theSkimm are three publishers that have built out new content products and advertising vehicles that not only give audiences the more health and wellness content they’re asking for, but to give advertisers more opportunities to partner against this desirable content.

Despite the coronavirus pandemic’s impact on the economy, and subsequently on the advertising market, health and wellness as an overall advertising category remained fairly even year over year in terms of dollars spent and publishers are taking a moment to capitalize on that interest.

Bustle Digital Group, Condé Nast and theSkimm are three publishers that have built out new content products and advertising vehicles that not only give audiences the more health and wellness content they’re asking for, but to give advertisers more opportunities to partner against this desirable content.