On August 13, 2020, Hobo Cannabis announced a rebrand, opening two new Ontario stores under their new name, Dutch Love. For Dutch Love, formerly Hobo Cannabis, it means owning and operating a total of fourteen retail cannabis stores, Canada wide.

A lot of their locations are in Ontario but they can also be found in Alberta and BC. However, the social response to their name, Hobo Cannabis, varied from Province to Province.  As a brand name, Hobo Cannabis seemed to miss the mark. For a couple of reasons, buying from a place labelled hobo left a sour taste in the mouth.

* Thanks to the available strain selection, stoners today function better than ever. The idea that smoking pot will make you so fried that you’ll eventually become homeless, is as outdated as it is inaccurate. This fear-based mentality is still quite prevalent within our society, especially in the more conservative provinces.

* Referring to our homeless population as ‘hobos’ is extremely offensive and ignorant. Being homeless can happen to anyone and these days, it doesn’t take much to find yourself there. Between the cost of living, the lack of healthcare, and the opiate crisis, homelessness in BC is at emergency levels.