Loyalty programs, long a staple of consumer marketing strategies, have found a place among regulated cannabis retailers in the United States and Canada.

By offering perks such as discounts, points, special offers and new-product notifications, retail operators say loyalty programs can be a useful tool for:

* Offering targeted marketing opportunities to age-verified shoppers, even when government regulations restrict marijuana promotions.

Offering those perks isn’t free, but loyalty-program operators say the benefits can easily outweigh the costs.