Participation in British Columbia’s upcoming Indigenous Shelf Space Program will be voluntary for the province’s privately owned cannabis stores, according to provincial regulators.

The relatively small number of government-run stores – 20 so far – will participate, at a minimum.

But industry sources expect interest among the 236 (and counting) private-sector stores to be strong.

The program, announced late Sunday, will highlight cannabis products produced by British Columbia’s Indigenous marijuana producers in physical stores and via the only legal online store in the province.