A plethora of cannabis companies dot the current online landscape. Can you really make your brand stand out, increase traffic, and attain a glowing reputation in such a crowded marketplace without spending a fortune?
Absolutely—if you integrate best practices for digital marketing and search engine optimization (SEO). You don’t need to be a tech genius to execute these strategies, but you’ll need to work diligently and put in a sizable number of hours. Of course, as an entrepreneur, you’re already used to that.
Two primary methods for driving traffic to websites exist: paid ad spends and organic search. Unfortunately, because of federal restrictions, utilizing online ads is not an option for any business even tangentially related to cannabis. That’s why learning how to harness the power of organic search through SEO is extremely important for savvy entrepreneurs in the cannabis space.
The good news is you don’t need to understand all the theory behind how Google and other search engines digest and display website information. All you need to do is follow the nine simple tips below and you can achieve excellent results.