When did you last listen to a podcast?

If you’re like one in three Americans, it was this month. In 2019, podcasting went mainstream, with more than half of the U. S. population listening to podcasts on Apple, Spotify, Stitcher, and other audio apps. It is an innovative and personable way for brands to create positive relationships with new consumers.

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Podcasts are a growing platform for cannabis brands to connect intimately with consumers. For the cannabis industry to thrive, we need to meet consumers where they are today. As that listener demand continues to grow, here are five reasons podcast marketing is the future and why cannabis brands should implement it.