Fyllo Compliance Cloud, a digital marketing company focused on the cannabis industry, commissioned a study conducted by Forrester Consulting in November 2020 that examines the pivotal role second-party data plays in strategic planning, and exposes a foundational new audience for growth—cannabis and CBD consumers. More than ever, marketers across different verticals (from CPG, to healthcare and big box retail) are seeking differentiated sources of data in order to keep their audience insights fresh. The study, which surveyed…
