Article from: The Rise A confused buyer doesn’t buy. Here’s how to figure out who your ideal customer is, what they need, and communicate with them effectively. Before legalization in Canada, the cannabis industry generally struggled to conceptualize its audience. There were many initial assumptions about its anticipated customers. With Canada’s legal industry in full swing, data is helping to paint a more accurate picture of who is making cannabis purchasing decisions. We also have…
By Jim Davis, head of cannabis division, MiQ Canada From claims that all weed produces the same kind of high to speculations that marijuana…
The ground is constantly shifting in the cannabis industry, and One Plant, along with dozens of other cannabis retailers, hit more bumps in the…
The Canadian cannabis industry has always been a bit of a Wild West for marketers. Compared to other, long-standing verticals, it’s brand new, and…
“In the cannabis industry, you can’t create brand loyalty without authenticity,” says Ray Gracewood, Sr. VP of Marketing & Communications at Organigram. Read more…
Putting values first: How TREC Brands keeps experience, intuition and purpose a top priority. Tell us a little bit about your background and what…
Author: Jeff Goldenberg is the Co-Founder and Chief Strategy Officer at Abacus, which was recently named the Best Cannabis Agency in Canada by AdCann.…
From Europe to South East Asia, blossoming cannabis markets are witnessing a dedicated focus on patients, science and economic opportunities for local citizens. This…
Focusing on Mindset. An Ex-beer Marketer’s Approach to Winning the Recreational Cannabis Market. Why don’t we start off with some introductions and letting us…
The regulations concerning selling legal cannabis products are restrictive and well-defined. On this front, the black market has a distinct advantage. This means legal…