There are better ways to connect with and reward regular consumers.
So what’s the deal with weed? It’s sort of legal, but also not really. It’s a plant … or at least a flower that’s derived from one. Back when it mostly grew out of the ground, it was demonized by Nixon’s DEA as a gateway drug; now that it’s taxable and grown in hulking, byzantine […]
The post The Future of Weed: 12 Bold Predictions for the Next Decade of Consumer Cannabis appeared first on InsideHook.
Stoners Emerge as a New Target for Marketers: Cannabis Weekly BNN
Have you ever wondered how to measure the effectiveness of your cannabis content marketing strategy?
What about how to promote your cannabis brand on social media while remaining compliant?
On Thursday, March 11 at 10:30am PST, join cannabis and CBD marketing experts from Weedmaps and Hearst Bay Area for the virtual event, “How Cannabis Brands Can Win with Content Marketing,” a panel discussion about solutions to the most frustrating marketing challenges that cannabis businesses face today.
Promoting brands in the cannabis industry is notoriously difficult.
Between changing regulations, inconsistencies between advertising platforms, and a lack of customer education about cannabis products, it’s no surprise that many marketing teams get discouraged.
That’s why we called in the experts.
Our expert group of panelists include Lesley Nickus, Senior Manager, Brand Strategy at Weedmaps; Ikaika Nakoa, Account Executive at Hearst Bay Area; and Misty Ahmadi, Director of Social Media at Hearst Bay Area.
On March 11, they’ll share what they’ve learned from their wealth of experience helping cannabis brands reach their business goals. Each of our speakers offers a unique perspective and a distinct area of expertise – you won’t want to miss this.
Tune in to get your answers to questions like, “How do you measure the effectiveness of your content strategy?” and “what is more effective: cooperation with influencers or a well-thought-out content strategy?”’
Register here to save your spot.
The post [EVENT] Get Your Top Cannabis Content Marketing Questions Answered By Industry Experts! appeared first on GreenState.
In recent years, the shift from prohibition towards legalisation has turned the cannabis industry into one of most hotly tipped growth sectors of the economy. Not even counting recreational use, the market for medical cannabis alone is predicted to be worth $40 billion by 2025 Touted as having potential for treating numerous health conditions, even including cancer, it’s no surprise that cannabis products have gained widespread popularity as sleep aids. But whilst there are plenty of anecdotal accounts that cannabis […]
When Olivia Mannix, 31, launched Cannabrand, a cannabis-focused marketing agency seven years ago in Denver, she feared she was committing professional suicide. Now considered a pioneer in her field, she’s hoping to make the same impact with a new agency focused on psychedelics.
While it’s legal, the idea of chatting about smoking up at the holiday table turns out to be a bit of a bummer, a study has found. P.E.I.-based cannabis brand FIGR commissioned a national survey to learn how open Canadians will be about talking about toking at the dinner table during holidays — and it […]
LOS ANGELES – Pabst Labs, a newly formed licensed cannabis company, today revealed the initial launch of Pabst Blue Ribbon Cannabis Infused Seltzer. The famed Blue Ribbon, synonymous with good […]
The many companies ramping up products infused with the cannabis plant compounds CBD and psychoactive THC are hardly lying low while state and federal governments consider regulations.
Marketing Techniques for the Cannabis Industry Cannabis Health Insider