Fyllo Compliance Cloud, a digital marketing company focused on the cannabis industry, commissioned a study conducted by Forrester Consulting in November 2020 that examines the pivotal role second-party data plays in strategic planning, and exposes a foundational new audience for growth—cannabis and CBD consumers. More than ever, marketers across different verticals (from CPG, to healthcare and big box retail) are seeking differentiated sources of data in order to keep their audience insights fresh. The study, which surveyed…
The billboards point out that cannabis laws are more widespread and harsh in some states than laws on bestiality and first-cousin marriage.
Some of the most iconic companies in the world develop their brands by applying research, data, and digital technologies that foster emotional consumer connections. Shouldn’t yours?
Canadians are increasingly spending more and more time on mobile devices and platforms, making it important for marketers to understand the most effective ways…
Between regulations and the still-dwindling stigma from decades of prohibition, cannabis companies have an inherently tricky job when it comes… Read More
By Jim Davis, head of cannabis division, MiQ Canada From claims that all weed produces the same kind of high to speculations that marijuana…
Programmatic advertising allows cannabis marketers to run effective digital ads across the internet.
Direct-to-consumer marketing can prove to be a valuable tool for hemp and CBD companies with less restrictions and a wider reach.
The post The Power of TV for CBD Brands appeared first on Cannabis Industry Journal.
From getting to know your target audience to adhering to strict state regulations, Ashley Grace, founding CMO for Charlotte’s Web, outlines his top branding strategies.
Fyllo has raised $10 million in Series A2 financing from both existing and new investors, bringing total funding to date to $26 million. The Series A2 round was led by existing investors JW Asset Management and K2 & Associates with participation from current investors Arcadian, Salveo Capital, and Phyto Partners. Fyllo said that the new investment would […]
The post Fyllo Raises $10 Million To Expand Beyond Cannabis appeared first on Green Market Report.