Canadians are increasingly spending more and more time on mobile devices and platforms, making it important for marketers to understand the most effective ways to run cannabis advertising on digital devices. With COVID-19 driving many cannabis users away from recently established bricks-and-mortar stores and more towards mCommerce, brands need to capitalize on the mobile usage trends and target cannabis customers where they are spending the majority of their digital time. Mobile ads can help drive…
Between regulations and the still-dwindling stigma from decades of prohibition, cannabis companies have an inherently tricky job when it comes… Read More
By Jim Davis, head of cannabis division, MiQ Canada From claims that all weed produces the same kind of high to speculations that marijuana…
Programmatic advertising allows cannabis marketers to run effective digital ads across the internet.
Direct-to-consumer marketing can prove to be a valuable tool for hemp and CBD companies with less restrictions and a wider reach.
The post The Power of TV for CBD Brands appeared first on Cannabis Industry Journal.
From getting to know your target audience to adhering to strict state regulations, Ashley Grace, founding CMO for Charlotte’s Web, outlines his top branding strategies.
Fyllo has raised $10 million in Series A2 financing from both existing and new investors, bringing total funding to date to $26 million. The Series A2 round was led by existing investors JW Asset Management and K2 & Associates with participation from current investors Arcadian, Salveo Capital, and Phyto Partners. Fyllo said that the new investment would […]
The post Fyllo Raises $10 Million To Expand Beyond Cannabis appeared first on Green Market Report.
This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.
The post Advertising a Cannabis Business Through the Pandemic appeared first on Cannabis Industry Journal.
The Canadian cannabis industry has always been a bit of a Wild West for marketers. Compared to other, long-standing verticals, it’s brand new, and…