Branding in cannabis is infinitely more complicated than any other industry. Here are some tips on how to navigate its complexities.
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And still reach plenty of consumers.
This article explains how cannabis marketing has shifted rapidly toward the digital realm as a result of the COVID-19 pandemic, and explains how one cannabis retailer has evolved their marketing strategy to thrive in the era of online ordering, delivery, and curbside pickup. The author represents PrograMetrix, a Seattle-based programmatic advertising agency that specializes in helping cannabis, CBD, and hemp brands run compliant digital ad campaigns.
The post Advertising a Cannabis Business Through the Pandemic appeared first on Cannabis Industry Journal.
Branding in cannabis is infinitely more complicated than any other industry. Here are some tips on how to navigate its complexities.
On July 22, 2020, Clint Eastwood filed two separate lawsuits in federal court in Los Angeles against three CBD manufacturers and marketing companies that posted fabricated online articles falsely claiming that Eastwood endorsed CBD products, as well as ten online CBD retailers that allegedly manipulated search results to make it appear that he had endorsed […]
The post Clint Eastwood Sues CBD Companies for Unauthorized Use of Name and Likeness appeared first on Harris Bricken.
Global Cannabis Industry Goes Online Canada NewsWire
